PENGARUH DANA PIHAK KETIGA, CAR DAN LDR TERHADAP KINERJA KEUANGAN PADA SEKTOR PERBANKAN YANG GO PUBLIC DI BEI Periode 2012-2014

In this study, there are two variables: independent variable (X) of mix promotion that consists of sub-variables such as advertising, personal selling, sales promotion, public relations, direct marketing and the dependent variable (Y) of purchasing decision, the population in this study is the students of the Faculty of Economics at State University of Malang that using a smartphone Sony Xperia Series and using infinite formula. Meanwhile, the sample in this study is 100 respondents. Samples were taken by using accidental sampling technique.the results of the t-test showed that, partially, advertising (X1) and sales promotion variable (X3) have no significant influence on purchasing decisions of Smartphone Sony Xperia Series at the Faculty of Economics, State University of Malang, while on personal sale variable (X2), public relations (X4) and direct marketing (X5) has partial significant effect on purchasing decisions for Smartphone Sony Xperia Series at the Faculty of Economics, StateUniversity of Malang.