In this
study, there are two variables: independent variable (X) of mix promotion that consists of sub-variables such as advertising, personal selling, sales promotion, public relations, direct marketing and
the dependent variable (Y) of purchasing decision, the population in this study is the students of the Faculty of Economics at State University of Malang that using a
smartphone Sony Xperia Series and using infinite
formula. Meanwhile, the sample in this study is 100 respondents. Samples were taken by using
accidental sampling technique.the results of the
t-test showed that, partially,
advertising (X1) and sales promotion variable (X3) have no significant influence on purchasing
decisions of Smartphone Sony
Xperia Series at the Faculty of Economics, State University
of Malang, while on personal sale variable (X2),
public relations (X4) and direct marketing (X5) has partial
significant effect on purchasing decisions for Smartphone
Sony Xperia Series at the Faculty of Economics, StateUniversity
of Malang.
Wednesday, August 19, 2015
Friday, August 7, 2015
Analisis Komparatif Rasio Kebangkrutan Altman antara Bank Konvensional dan Bank syariah di Indonesia Tahun 2011
This
research aimed to determine differences in the ratio of bankruptcy Altman, that
is Working Capital to Total Assets , Retained Earning to Total Assets , Earning
Before Interest and Tax to Total Assets , Book Value of Equity to Book Value of
Debt and Sales to Total Assets. Type of research is explanation of the
research or comparative. The population was 149 conventional banks and 11
sharia banks. The research sample there are 9 conventional banks and Islamic
sharia banks 9 obtained through purposive sampling technique. Data analysis
techniques using the technique of comparative analysis with Mann Whitney U. The
results of the analysis showed that: (1) there are differences in the ratio of
Working Capital to Total Assets of conventional banks and Islamic banks, (2) there
are differences in the ratio of Retained Earnings to Total Assets of
conventional banks and Islamic banks, (3) there are differences in the ratio of
Earnings Before Interest and Tax to Total Assets of conventional banks and
Islamic banks, (4) there are difference in the ratio of Book Value of Equity to
Book Value of Debt conventional banks and Islamic banks, (5) there are
difference in the ratio of Sales to Total Assets of conventional banks and
Islamic banks in 2011. Based
on the analysis and findings in this study , the authors suggest for further
research should be in the study using a model such as the model Zmijewnski, Springate
models, etc.
PERBEDAAN KINERJA KEUANGAN DENGAN MENGGUNAKAN METODE DU PONT SEBELUM DAN SESUDAH AKUISISI PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2002-2010
This study was purposed on assessing the financial
performance differences by Du Pont method before and after acquisition on
companies listed in Indonesian Stock Exchange during 2002-2010. The sample of this study was 29 companies which
obtained through purposive sampling technique.
Instruments
employed in this study were return on invesment, return on
equity, profit margin, and total assets turnover as well as total assets to
equity, all of which are
interconnected to the Du Pont method. Testing the hypothesis of the study by employing t
test paired sample test.Based on the hypothesis testing, it shows the
significant difference of financial performance before and after acquisition
either from return on invesment, return on equity,
profit margin, total assets turnover or total
assets to equity.
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